Let’s Talk Pride Tape


Unless you’ve been living in the cone of silence for the past few weeks you’ve almost certainly heard about a great initiative called Pride Tape. In this article, I will be talking about why this is a worthy cause and what you can do to help. If you’re looking for anti-Jultz related material then this is not the place for you. Today, I’m talkin’ Pride Tape.

If you haven’t seen the commercials on TV the purpose of Pride Tape is to raise awareness for athletes in the LGBTQ community, aimed at helping them feel comfortable being themselves, and continue playing the game they love. Unfortunately, some young athletes do not feel comfortable with themselves, because of who they are, and even end up leaving the game entirely. This is a fact that needs to change.

Pride Tape’s mission is, essentially, to create a “badge of honour” for teammates, coaches, and pros to show their support for athletes of all backgrounds and sexual orientations. The goal is to create an environment that is open, and understanding for athletes in the LGBTQ community. It’s a right that everyone who has ever wanted to play hockey should have, and it’s time we start moving towards that goal. 



As I write this article, the Kickstarter campaign is currently sitting at $20,619 with a goal of $54,000 with 29 days to go. We need to get this total climbing as they need the funds to start producing the tape, and preparing for distribution. Unfortunately getting an idea like this off the ground isn’t as simple as snapping your fingers and getting the tape on store shelves. They need your support and make sure that this very important initiative comes to fruition.

What will your money be used for? From the Pride Tape Kickstarter page:

Funds from Kickstarter will make it possible for us to produce the initial run of 10,000 rolls of tape, plus the stickers. The next step after Kickstarter will be to get this tape in the hands of as many players and teams as possible—and to set up the transactional Pride Tape website for selling the tape. Our dream is to expand into Pride Tape products for other sports.

What I’m asking from you guys is your help to make this happen. I’m asking that you skip that $6 coffee tomorrow morning, or to skip that fast food you had planned, and instead put that money towards Pride Tape. If you don’t have the cash to donate you can still help by sharing this article, and spreading the word on social media.

If you’re a fan of hockey, or sports in general, this is a cause that should matter to you because you never know who is leaving the game because they don’t feel like they’re welcome. You never know who we could be missing out on. Maybe someone with the talent to become the next Connor McDavid has already quit playing the game, and that needs to change. Head to PrideTape.com to make a donation today.  


Over the holidays we actually had an opportunity to speak to Adam Rozenhart (former Nation overlord) and Jeff McLean about where the idea came from, and where they’re at with the initiative. If you want to skip the rest of the podcast, you can jump right to the 29 minute mark where Adam and Jeff jump in on the conversation. 

  • billythebullet

    With registration in grass roots hockey on the steady decline, any initiative to keep any player of any background in the game is a good idea. Just don’t think me as a bigot if I prefer to stay old school and fly all black or white on my stick please 😉

  • My opinion is that life and the world can sometimes be incredibly challenging, and we just have to accept that we won’t always get our own way. I’m not sure why members of the LGBQT community feel like they can’t participate in sports because of their sexual orientation since sexual orientation isn’t related to physical ability to play a sport whatsoever. Mental toughness of course, is. Anyway, it would seem to me that there’s no shortage of homosexual women playing sports at high levels, so I imagine this is mostly an issue for homosexual men, who feel that they need to advertise their sexuality to a room full of other men, with whom they simply participate in a sport. They’re not using the changing rooms as dating sites, are they? They’re not there to watch other men in various states of undress. They’re just participating in a sport, so I don’t see the relevance of their sexual orientation or gender identity. At the professional level it’s even less significant because they’re just doing a job. Does anyone else need to go round their office, or shop, or whatever workplace, and tell all their colleagues what their sexual orientation is? But professional athletes need to tell everyone?
    As far as transgendered people go, I’ve wondered lately why people are far more willing to accept that their physical body needs to be changed to accommodate their mind. Why not the other way round? How do we know, definitively, that someone is wrong in the body, not wrong in the head? Do they actually produce all the hormones of the one gender, but have all the anatomy of the other? I’m just asking because I don’t understand the concept at all. It’s not hate.

  • I just read through all the comments again, and I’m glad there are some thoughtful, articulate people among citizens of the Nation.

    I’m also dismayed that some people are giant asshats, but it’s nice to see that they’ve done a great job outing themselves as bigots without anyone else having to do the work for them.

    Here’s the thing:
    If you think PrideTape is stupid, you’re wrong. But remember that no one made you click the link, or read the article, or leave a comment. No one is making you spend your money on the Kickstarter. No one is even asking you to change your thinking (even if your ideas about LGBTQ people are straight out of the 50s).

    OilersNation is in a unique position amongst Oilers fans as the de facto fan site (for a number of reasons). One of the best reasons is that they get involved in community and charity projects even though they don’t need to. PrideTape is one of those things they’ve chosen to support and I think it’s admirable.

  • Last Chance

    It seems that Ference has a lot of free time on his hands and I was wondering if he could do something for Ashely Madison users who feel unfairly judged because of their sexual preferences? Maybe the logo from the Ashely Madison website could be used on tape.
    Many hockey players have had to keep their affairs private for fear of ridicule. Isn’t it time for change? Alberta needs to catch up to progressive sexual views held dearly in many parts of Canada.
    Why does Alberta have to follow let’s lead!

    • Rob...

      So what you’re saying is that you don’t understand the difference between a choice to seek out or commit adultery and being born with a sexuality that is in the minority. Gotcha.

      It’s sad that you don’t see how much opinions like yours drive the need for more awareness campaigns.

  • OilFarmer

    Here’s my opinion on this topic.

    I don’t care, not at all.

    Please give us more oilers articles. I come here for oilers talk that is all. I watch sports as an escape from the everyday drama.

    There’s so many articles and forums for the social justice warriors can go there and leave my oilers forum alone.

    Now please can we trade Jultz for Weber?

  • OilFarmer

    Here’s my opinion on this topic.

    I don’t care, not at all.

    Please give us more oilers articles. I come here for oilers talk that is all. I watch sports as an escape from the everyday drama.

    There’s so many articles and forums for the social justice warriors go there and leave my oilers forum alone.

    Now please can we trade Jultz for Weber?

  • vetinari

    Tolerance. Respect. Acceptance.

    Most people have trouble separating two basic ideas: you can support LGBTQ rights and initiatives and respect LGBTQ individuals as persons without engaging in LGBTQ activities.

    Strangely, it is not much different than supporting people of different religions. In the past year, I’ve celebrated an anniversary with Jehovah Witness colleagues, been to a Jewish Bar Mitzvah on the in-law side of my family, enjoyed a visit from friends who are Muslim (and whose kids call my wife and myself “Auntie and Uncle”), been to a couple of Christian weddings for family and friends and am about to celebrate Ukrainian Christmas with my dad’s family. And I am a happy atheist.

    I participate in these events and enjoy the cultural experiences that they bring without being a member of any of these groups (except the Ukrainian bit but minus the religion) and without judging them for their beliefs or practices.

    With this initiative, it is a simple statement that a person from a LGBTQ background is supported and respected as a person and will not be judged for their beliefs and practices even if they are not my own beliefs and practices.

    If you start to judge and define people by their beliefs and practices, be prepared to be judged by your own should any aspect of who you are run against the views of the majority.

  • #ThereGoesTheOilers

    I’ve been reading here for a long time. So baggedmilk, because I love this site and because I am part of the LGBTQ community, THANK YOU.

    Some of the comments on this one are encouraging and some are absolutely disheartening. The ignorance and hateful vitriol that seeps out of these posts is something I will never get used to.

  • Tomas Oppolzer

    FN commenter here (this really should be on all Nations websites) and I have a few things to say.

    1)This is a fantastic movement. I I hope it reaches way over it’s goal.

    2)To those of you demonizing LGBTQ individuals and then complaining about others disrespecting your “opinion” please shut up. When your “opinion” directly infringes on a persons right to live their life, it’s no longer an opinion. You’re just the new “blacks 3/5 of person” “women shouldn’t vote” people, and hopefully soon your group will be seen as ridiculous by society at large as those other people are.

    3)The people saying politics shouldn’t be part of hockey, you’re also wrong. In a different way though. Politics have always, and will always, be deeply ingrained in sports. That’s why it was a big deal when America not only sent Jesse Owens to the Berlin Olympics, but he won gold and Hitler stormed out. Jackie Robinson stormed headlines by being the first black baseball player in the MLB. That’s why the USSR made facilities to train the Red Army hockey teams.

      • MorningOwl

        you think that’s true? that’s not true.

        I have a TG sister/come-brother that I am very close with, as well as a niece and grandmother that are L whom i am also very close with – my TG sister has had to apologize numerous times for the unmerited anger, ignorance and intolerance of SOME of her LGBT friends, who she herself describes as “man-haters”.

        I am all for equality and acceptance and choice, and back that up in both my personal and professional life, but I am also tired of the jabs like the ones seen here where people of faith are stereotyped and mocked, disrespected, and criticized as a group, and denigrated with impunity. this is hypocrisy.

        The truth is, the only group that it is acceptable to mock and denigrate without repercussions are people of faith (Christians specifically, you wouldn’t take the same shots at Muslims/Jews/others without being challenged)

        Now, have a McDavid day! 🙂

      • Copperking

        I really don’t care who or what you choose to spend you life with or do with that person. I am just tired of hearing about it in every form of media. I have family members and friends who are members of LGBTQ, do I care that they are gay, does it affect how I look or treat them, no it doesn’t. I have had relatives I have not seen for a long time, first thing out of their mouth is “BTW Im bi”. I say so who cares. Its only a big deal when they turn it into one.

  • Stanley

    I really appreciate all these comments today. In the past I have often thought about various posters “wow, this guy is a total douche bag, what an idiot”. Then I would feel bad about about thinking that way just because someone disagrees with me about roster deployment or Chia’s off season acquisitions. Then today I see many of those posters spewing bigotry & hatred over some rainbow coloured hockey tape.

    Thank you for confirming my earlier assumptions.

      • Rob...

        I find it amusing when someone blankets themselves in the ‘people of faith’ group. Which faith? Which one’s right? Are the rest wrong? Some christian sects believe if you aren’t part of their particular sect you’re going to hell. Care to comment on them? What about Scientologists? Mormons? Pastafarian? I couldn’t care less what faith you identify with up until you try to dictate how law abiding citizens conduct their lives.

        Every religion I’ve ever had dealings with was constructed by, run by, and full of people capable of all the good and bad traits that make people people.

        • hagar

          You seem to have more disdain for people of religion than most people of religion do of gays.

          I don’t think the best way to promote acceptance is to ridicule those you don’t think should exist.

        • MorningOwl

          i’ve heard of Rastafarians, (Bob Marley) but Pastafarians sounds much tastier…

          I am not sure though why you insist on aligning people of faith opposite the “law abiding citizens”. Last I checked, every person of faith I have met is a law abiding citizen as well… and have equal protection against discrimination and prejudice and hate and bigotry. If you cannot see yourself, that is not different than a lot of the hateful and bigoted people you address… same cloth, different side. I am not sure how you jumped to anyone dictating anyone’s way of life – I have not, nor has anyone I have read here, suggested people shouldn’t live the way they choose – it’s just that some don’t see their own hateful words as bigotry – not surprising given the nature of bigotry.

          and your whole argument about “Which faith? Which one’s right? Are the rest wrong?” is just you continuing to mock, disrespect and denigrate that population. keep it up.

          glad you are amused though – i also find it amusing that the one most vocal about the “hate” is the very one that has spewed the most hate here, but only towards a group that is OK to target… real Archie Bunker mindset.

          • Seanaconda

            Pastafarians are the ones that wear colanders on their heads. They worship the great flying spaghetti monster. But anyways people are good or bad regardless of faith. Also the pastafarian thing is real

      • Stanley

        “Your trying to sell a deviancy and legitimize it to normal people by delusion.”

        Do you seriously not see hatred & bigotry in comments like this? Deviancy? Just because you dont agree with a lifestyle doesnt make it deviant. You see bigotry against religion because you are religious and ignore it when it goes against a group you dont agree with. Your views are clear to everyone here.

        • MorningOwl

          so, you also see it a well against people of faith you’re saying?

          the comment you shared may border on bigotry, and definitely epitomizes the old school way of thinking, but my point is that there is much more ignorant, sarcastic and demeaning comments directed towards people of faith – and it doesn’t even register to those spewing it that they are actually committing the very bigotry and discrimination they are accusing others of. if we are going to call the comment highlighted “hate” and “bigotry” then i believe to be intellectually honest, you have to do the same towards the mocking and disparaging comments aimed at believers.

          I am all for equal rights 100% – but if you can be honest, you will see that the hatred and mocking and bigotry towards christians goes unchallenged. double stand = hypocrisy.

          • Stanley

            Yes, those poor christians are so persecuted for their beliefs, constantly being denied rights and freedoms present to everyone else. I just wish they were free to act as they please without fear of violence towards them. Wont someone please do something to help these poor souls whose lives are so very hard because of their faith.

            You are the majority, enough with the persecution complex, it just makes you look like a whiny child.

            Also, “it may border on bigotry” Really?? calling gay people deviants and straight people normal only borders on bigotry to you.

          • Ned

            “but my point is that there is much more ignorant, sarcastic and demeaning comments directed towards people of faith”

            I haven’t noticed any examples of these types of comments towards people of faith being made here. But Stanley’s point is valid, the comment he quoted is bigoted. I’m not sure how or why you can disagree.

  • reddy14

    So why don’t we just replace the word “christian” with the word “bigot” from here on out? That seems to be popular opinion round these parts. Oh, and “disagree with” should just translate as “hate bitterly”. That way my posts will go directly to the translation oilersnation readers have made.
    Bigots hate the gay community bitterly.
    Am I getting it?
    Let’s just forget that I am constantly saying this. “While I disagree with the way of life, I love the members of the gay community as I should because I’m a christian.”
    Go ahead, translate that however you like.

  • *whistles* quite the comments section.

    Did anyone else notice the targeted ad at the bottom of the comments section for all gay cruises? I have to say, the ad slogan, “do you cruise?” is pretty funny considering the product.

    So instead of jumping into the mud that is this comments section, I’ll just say well done Atlantis All Gay Cruises marketing department, well done.

  • Admiral Ackbar

    Oilers Nation: you have great writers and a brilliant platform.

    Still, I’ll be taking a hiatus from this site after reading the ignorance floating around in your comments section. Being a (half) visible minority, I’ve seen a slightly different brand of this ignorance in my home town (Edmonton) and empathize greatly with the LGBT community.

    I hope ON keeps doing what it does but I really desire that the arrogance/ignorance be banished from this site. There are many elements of the LGBT cause that women (suffragettes) faced at the dawn of the 20th century.

    Of all people, straight men (those who are discriminated the least on this planet), ought to take a step back before spreading their trite, poorly thought through arguments.

    A bientot, ON. https://youtu.be/3CPjWd4MUXs