Thanks for checking out Flames Nation and The Nation Network’s 2024 NHL Trade Deadline coverage!

Ryan Pike
4 months ago
The Nation Network (“TNN”) and Daily Faceoff (“DFO”) experienced record engagement during the 2024 National Hockey League (“NHL”) Trade Deadline. During the week leading up to the NHL’s marquee mid-season event, TNN’s premier lineup of NHL insiders, writers, and broadcasters, led by Frank Seravalli, served fans exclusive coverage of all trade-related rumours and developments from around the league.
Highlighted and anchored by DFO’s five-hour live special on March 8th, TNN delivered fans non-stop content geared toward the day’s biggest storylines and hottest rumblings, all the while amplifying its commercial partners across its suite of digital sports media channels. DFO’s 2024 Trade Deadline Show – streamed live on YouTube, Twitter (X), Facebook and Instagram – increased viewership 65% over its 2023 NHL Trade Deadline Show. When accounting for TNN’s entire catalogue of programming to air on March 8th, it amassed over 170,000 live podcast and video views across six shows – DFO Trade Deadline, Leafs Morning Take, Coming In Hot, Barn Burner, Sekeres & Price, OilersNation Everyday and Canucks Conversation.  Additionally, as a continuation of TNN’s efforts to expand the reach of its offerings, DFO’s 2024 Trade Deadline Show was syndicated on Anthem Sports & Entertainment’s specialty television channel, Game+.
Bolstering this breadth of video distribution, TNN’s portfolio of websites attracted 2 million unique users and generated in excess of 11.6 million pageviews between February 27th – March 8th, peaking with more than 1.4 million pageviews on March 8th.
DFO’s YouTube channel continues to experience strong growth and momentum amongst young, digitally native audiences. Between March 1st – March 8th, DFO’s YouTube channel engaged an audience comprised of 55% adults between the ages of 18-44. During the same period, DFO produced video content with over 30,000 hours of watch time on YouTube.
FlamesNation.ca, TNN’s site dedicated to the Calgary Flames, attracted 113,000 unique users and generated over 531,000 pageviews during the 10 days leading up to March 8th, peaking with over 78,000 pageviews each day for coverage of Noah Hanifin’s trade to the Vegas Golden Knights on March 6th & 7th. On the FlamesNation YouTube channel, a nearly three-hour live stream breaking down the Hanifin trade during the evening of March 6th featuring the Barn Burner podcast team drew a live audience of over 13,000 viewers and became the most-watched live show in the channel’s history.
Reaching fans where, how, and when they want while facilitating authentic interactions with top-tier sponsors is core to TNN’s content strategy. TNN has made direct sales and partnerships – on both a regional and national level – a key focus for its video-podcast segment. By leveraging an omnichannel footprint, TNN activates both endemic and non-endemic partners across video, podcast, social media, and through live events and merchandise. During the 2024 Trade Deadline, TNN amplified key partners such as Tim Horton’s, DoorDash, Wendy’s, Betano, and Fountain Tire.

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